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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) This is not possible, because only one RIID_ can be in a program at a time.
B) EntryTracking Variable
C) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
D) Custom Event
E) Custom SQL Variable

2. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
B) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
D) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.

3. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) In the import configuration, select the "First line contains column names" check box.
B) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
C) You must delete the first row of the file before performing the import. Your file must contain actual data only.
D) In the field mapper screen, select the "Columns Already Included" check box.

4. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Recipient selects a Reply-to unsubscribe in a promotional email.
B) Recipient deletes a promotional email from the inbox.
C) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
D) Recipient registers a SPAM complaint for an email.
E) Recipient inbox is full, so the promotional email is rejected by the server.

5. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to both email campaigns.
B) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

Solutions: