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Oracle 1Z0-340-25 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Lead Scoring and Management | - Describe the Lead Scoring model - Configure scoring rules and thresholds - Describe Sales Tools and integration with CRM |
| Reporting and Analysis | - Use Insight for data analysis and visualization - Describe key reports and dashboards |
| Segments | - Create and configure shared and static segments - Use filters and comparison fields - Evaluate segment performance |
| Email and Email Deliverability | - Describe email deliverability concepts (SPF, DKIM, DMARC, Sender Reputation) - Configure and review email deliverability tools (Insights, Analyzer) - Create and configure email assets |
| Forms and Landing Pages | - Create and style landing pages - Create and configure forms and form processing steps - Describe progressive profiling and data lookups |
| Campaigns | - Describe Campaign types and Canvas elements - Use Program Canvas and Program Builder - Configure Campaign workflow and decision logic |
| Integration | - Describe the AppCloud and connectors - Describe basic API usage and integration patterns |
| Eloqua Fundamentals | - Describe Eloqua's role in CX and the key modules - Describe security and user management - Explain the contact model and data structure |
Oracle Eloqua Marketing 2025 Implementation Professional Sample Questions:
Which report in Oracle Eloqua would you use to monitor the performance of landing pages?
- A. Landing Page Report
- B. Form Analysis Report
- C. Lead Scoring Report
- D. Campaign Canvas Report
Correct Answer: A 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
Which Eloqua feature allows you to schedule emails to be sent at a specific date and time?
- A. Email Reporting
- B. Email Design Editor
- C. Program Builder
- D. Campaign Canvas
Correct Answer: C 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
Which option best describes what happens when a contact unsubscribes from an email via the Oracle Eloqua Preference Center?
- A. The contact will be automatically removed from the contact database.
- B. The contact will no longer receive any emails from the organization.
- C. The contact will receive a confirmation email upon unsubscribing.
- D. The contact will continue to receive emails, but they will be marked as 'unsubscribed'.
Correct Answer: B 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
How can you measure the success of a program in Oracle Eloqua?
- A. By evaluating the overall revenue generated by the program
- B. By analyzing the open and click-through rates of program emails
- C. By tracking the conversion rate of contacts within the program
- D. By monitoring the number of contacts who entered the program
Correct Answer: C 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
What is the purpose of using the Test option when creating a new campaign in Oracle Eloqua?
- A. To test the campaign automation and workflows before launching it to the full audience
- B. To test different subject lines and content variations
- C. To test the visual design and layout of the campaign emails
- D. To randomly select a sample of contacts from the target audience for testing purposes
Correct Answer: A 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
Sheila 
Hardy 
Everley 
Liz 
Archibald 
Laurel 
Werner 
Cleveland 
Arlen 
Ellis 
Timothy 
Derrick 
Patrick 
Rex 
Kelly 
Broderick 
Irma 
Jack 
