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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 2: Lead Management | 24% | - Define the capabilities of page actions - Explain what a Score measures and how scoring is managed - Explain the components and use cases of an automation rule - Identify the capabilities and use cases of custom redirects - Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Define the capabilities of a segmentation rule |
| Topic 3: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 4: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
| Topic 5: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer
A) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
B) Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
C) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
D) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
2. What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?
A) Phone
B) Email address
C) Name
D) Company
3. What are 3 webinar connectors Marketing Cloud Account Engagement offers?
A) Adobe Connect
B) AnyMeeting
C) GoTo Webinar
D) ReadyTalk
E) WebEx
4. How can a prospect's score be changed?
A) All of the above.
B) Through automation rules.
C) Through scoring model changes.
D) Through completion actions.
5. Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
A) The Sent Emails Page
B) Admin-Domain Management
C) The Dashboard
D) The System Preferences Page
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A,C,D | Question # 4 Answer: A | Question # 5 Answer: B |
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