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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
| Agentforce & AI Innovation | 11% | - Predictive AI capabilities and use cases - Conversational messaging with Agentforce - Marketing Agents for campaign and audience automation |
| Consent | 13% | - Consent data objects and records management - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods |
| Campaign Design, Flow Orchestration & Content | 30% | - Flow design, orchestration, triggers and messaging - Personalization with Handlebars and dynamic content - Activation templates, landing pages and multi-channel design |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data ingestion, segmentation and audience activation - Identity Resolution and unified customer profiles - Data 360 Data Model Objects (DMO) and data relationships |
| Platform Setup & Governance | 13% | - Domain authentication (DKIM, SPF) and IP configuration - Marketing Cloud Next environment provisioning and Data 360 setup - Business Units, governance model, roles and permissions |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters needs to send a highly personalized SMS message to customers. The personalization logic requires a complex, real-time calculation based on external system data that is not stored in Data 360.
The logic must be executed at the time of send to ensure the data is current.
Which data source should a Marketing Cloud Next Consultant use to meet this requirement?
- A. Data Graph
- B. Event
- C. Apex Class
Correct Answer: C 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant needs to ingest tabular data for marketing use cases.
Which feature should the consultant use?
- A. Marketing Object
- B. File Upload Data Stream
- C. Actionable List
Correct Answer: A 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters just wrapped up its holiday campaign, which included several "gift-finder" forms that visitors could fill out on the website. The marketing manager wants a high-level overview of how all the forms performed, and needs to be able to filter the view by date and public title.
Where should they go to find this information?
- A. Campaign Performance dashboard
- B. Forms Engagement dashboard
- C. Landing Page Engagement dashboard
Correct Answer: B 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters receives a high volume of support cases from customers requesting tracking updates on their orders. These low-value cases are taking up too much of the support team's time.
Which solution should a Marketing Cloud Next Consultant implement to autonomously resolve this situation?
- A. Create a flow to enable support tickets related to "Where is my order" to be routed to an AI agent.
- B. Embed a link in each email to the Tracking page that contains a Support AI agent chatbot.
- C. Enable Conversational Email on the Order Confirmation and Tracking emails to route the inbound requests to an AI agent.
Correct Answer: C 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant is designing a flow that uses the Send to Journey element. The business requires that the journey uses a specific contact point derived from an activation template.
Which configuration is a prerequisite for this solution to function correctly?
- A. The flow must be a record-triggered flow.
- B. The flow's Data Space must link to the journey's Business Unit.
- C. The journey must use a Salesforce Data Entry Source.
Correct Answer: B 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
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