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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration | 20% | - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Data model support for personalized messaging |
| Topic 2: Messaging | 11% | - Message delivery and optimization - Cross-channel messaging strategy - Content personalization and dynamic content - Email, SMS and push message design |
| Topic 3: Data Modeling and Management | 21% | - Contact configuration and identity management - Data import, export and transformation - Data extensions, attribute groups and relationships - Reporting, tracking and data views |
| Topic 4: Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Requirements gathering and analysis - Data and segmentation strategy design - Solution design and architecture planning |
| Topic 5: Account Configuration | 12% | - Account hierarchy and business unit setup - User roles, permissions and security settings - Sender authentication and deliverability management - Mobile Studio configuration and features |
| Topic 6: Automation | 20% | - Journey Builder design and implementation - Automation Studio activities and workflows - Complex automation scenarios and best practices - Scheduling and monitoring automations |






