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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign did not have labels associated with it.
B) The campaign status was set to Idle.
C) The campaign did not have a set end date.
D) The campaign priority was not set.
E) The IDs Delivered section was not configured.

2. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) Dynamic Synchronous
B) Asynchronous
C) IFrame
D) Synchronous
E) Pixel

3. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
C) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
D) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.

4. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Deploy the JSON Return Tag.
B) Add phint ret=js to the CoreTag.
C) Select JSON Result in the Container Settings.
D) Select JSON Return Tag in the Campaign Settings.

5. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Managed classification
B) Corporate classification
C) Self-service OnRamp
D) Self-classification

Solutions: