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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

A. Relevance
B. Quality Ranking
C. Ad Quality
D. Estimated Action Rates
E. Conversion Rate Ranking
F. Advertiser bid
G. Frequency

Question 2

What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A. Ads Manager
B. Facebook Marketing Partner
C. Power Editor
D. Fan Page

Question 3

You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

A. Use website conversions to integrate with offline conversions.
B. Use a Point Of Sale provider to integrate offline conversions.
C. Integrate your CRM system with your offline conversions.
D. Use digital receipts instead of printed receipts to enable offline conversions.
E. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.

Question 4

What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
B. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
C. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
D. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

Question 5

Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

A. Conversions
B. Video Views
C. Store Visits
D. Post Engagement
E. Brand Awareness

Solutions: