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GCCC Strategic Communication Management Professional Sample Questions:

1. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) Contact the reporter with the correct information. Request a correction be published, if possible.
B) The reporter made an error, so the director should demand a correction be published.
C) There is nothing that can be done; the article has been already published.
D) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.

2. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A mandate from senior leadership
B) A cross-functional communication committee
C) A detailed brand outline
D) A comprehensive communication strategy

3. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A) Draft generic talking points that can be adjusted later once the decision is final
B) Ask the executive team to delay communication work until the decision is confirmed
C) Seek clarity on possible decision scenarios and develop conditional messaging options
D) Decline the request because premature communication creates risk

4. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Developing awareness of the project among new audiences
B) Informing opponents of the project about the project's environmental benefits
C) Providing the community and media with a fact sheet about the project's benefits
D) Securing ad space in the most relevant media

5. You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:

A) Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
B) Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.
C) Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.
D) Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.

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