Salesforce AP-214 : Marketing Cloud Advanced Cross Channel Accredited Professional

AP-214 pass collection

Exam Code: AP-214

Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional

Updated: Sep 03, 2026

Q & A: 102 Questions and Answers

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Einstein for Marketing Cloud23%- AI-powered personalization and prediction
- Einstein Engagement Frequency
- Einstein Engagement Scoring
- Send Time Optimization
- Einstein Copy Insights
Topic 2: Triggers7%- SOAP and REST API triggers
- Data extension and trigger management
- Event-driven automation
Topic 3: Ad Studio12%- Audience targeting and segmentation
- Integration with advertising platforms
- Campaign management and optimization
Topic 4: Interaction Studio8%- Real-time interaction management
- Personalization and decisioning capabilities
- Integration with other Marketing Cloud modules
Topic 5: Social Studio10%- Social analytics and reporting
- Content management and moderation
- Social media publishing and engagement
Topic 6: Journey Orchestration25%- Journey design and best practices
- Reporting and performance analysis
- Comparison between Datorama and Google Analytics
- Entry sources and audience evaluation
- Activities and decision splits
Topic 7: Mobile (SMS/Push)13%- MobileConnect features and capabilities
- GroupConnect and WhatsApp integration
- MobilePush tools and functionalities
- Mobile Studio configuration and usage

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

A. Einstein Content Selection
B. Einstein Copy Insights
C. Einstein Engagement Frequency
D. Einstein Scoring


Question 2

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
C. Sales cloud entry audience in journey builder
D. Use an api to create record in sales cloud directly from the ecom site


Question 3

Whichis true about SMS Keywords other than HELP or STOP?

A. Keywords created at a business unit level, whether parent or child, remain available only to that business unit
B. Keywords created in anybusiness unit can be shared to any other business unit
C. Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
D. Keywords created at the parent business unit, are available in all the child businessunits


Question 4

How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Log a support case
B. Overwrite a subscriber's DoNotTrack settings with an import
C. Respond to the email with the subject line 'Begin Tracking''
D. Use an API Call


Question 5

When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

A. The total number of times a mobile device can receive this message once every 72 hours
B. The total number of times a mobile device can receive this message once every week
C. The total number of times a mobile device can receive this message during the active period
D. The total number of times a mobile device can receive this message once every 24 hours


Solutions:

Question 1
Answer: C
Question 2
Answer: A,C
Question 3
Answer: A
Question 4
Answer: D
Question 5
Answer: C

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