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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Topic 2: Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Send Time Optimization - Einstein Engagement Scoring - Einstein Copy Insights - AI-powered personalization and prediction |
| Topic 3: Triggers | 7% | - Event-driven automation - Data extension and trigger management - SOAP and REST API triggers |
| Topic 4: Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobilePush tools and functionalities |
| Topic 5: Social Studio | 10% | - Social media publishing and engagement - Content management and moderation - Social analytics and reporting |
| Topic 6: Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Activities and decision splits - Entry sources and audience evaluation - Journey design and best practices |
| Topic 7: Ad Studio | 12% | - Audience targeting and segmentation - Integration with advertising platforms - Campaign management and optimization |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
What does Priority in an in App message determine?
A. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
B. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
C. If the priority is set to 1, then the user's device will vibrate to let them know
D. Where on the screen (top, middle, bottom) the in-app message should appear
Question 2
What is the most frequent option to refresh an Advertising Audience?
A. Hourly
B. Monthly
C. BI-weekly
D. Weekly
E. Daily
Question 3
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
A. Journey Data is a set of static values passed into the Journey for each contact
B. Contact Data is dynamic data that retrieves the latest value upon decision split execution
C. Contact Data is a set of static values passed into the Journey for each contact
D. Journey Data is dynamic data that retrieves the latest value upon decision split execution
Question 4
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
A. mobile is in another call
B. out of cellular network coverage
C. Low battery
D. SMS sent to landline number
E. switched off
Question 5
Where are Topic Profiles configured for use in Command Center?
A. Social Studio Automate
B. Social Studio Admin
C. Command Center Admin
D. Social Studio Engage
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: A,B | Question 4 Answer: B,D,E | Question 5 Answer: B |






