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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking, Reporting and Automation | 15% | - Email performance metrics - Bounce and complaint management - Standard reports and analytics - Basic automation and triggered sends |
| Topic 2: Email Delivery and Testing | 15% | - Sender authentication and deliverability - A/B testing options - Send classifications and sender profiles - Preview and test sends |
| Topic 3: Email Creation and Design | 26% | - Email templates and best practices - Accessibility and rendering - Personalization and dynamic content - Content Builder usage |
| Topic 4: Marketing Cloud Overview | 18% | - Email Studio and application roles - Legal and compliance requirements - Navigation and core platform concepts |
| Topic 5: Subscriber and Data Management | 26% | - Subscriber key and sendable data - Lists and Data Extensions - Segmentation and filtering - Importing and maintaining subscriber data |
Salesforce Email Essentials (EEB101) Sample Questions:
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
- A. Optimize for Mobile
- B. Include your physical mailing address.
- C. Sharing isn't just for social networks
- D. Personalize email whenever possible
- E. Send e-mail often to your customers
- F. Data should always be relevant
Correct Answer: A,C,D,F 🗳️
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
- A. Text only
- B. Template Based
- C. HTML Paste
- D. Web Paste
Correct Answer: C 🗳️
Use the Data Extension Model when (Select 4)
- A. You use the XML API
- B. You send global messages
- C. You use the SOAP or REST APIs
- D. You prefer a flexible subscription model
- E. You implement triggered sends
Correct Answer: B,C,D,E 🗳️
A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers
- A. In Einstein content
- B. In Personalization strings
- C. Dynamic content
- D. Audience segmentation
- E. Specialized content
Correct Answer: A,B,C 🗳️
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. A call to action can be text or an image based button
- B. A call to action below the fold performs best
- C. A call to action should be direct and action-oriented
- D. Text buttons receive more clicks than graphics
Correct Answer: B,D 🗳️
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