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Salesforce Email Essentials (EEB101) Sample Questions:
1. Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?
A) Send Email Activity
B) Triggered Send
C) Send Throttling
D) Send Flow
2. Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
A) Send Definition
B) Send Classification
C) Delivery Profile
D) Sender Profile
3. Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
A) Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
B) Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
C) Create an API-driven process to put the data directly into the data extension when any data is changed.
D) Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
4. A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
A) Select the update type Add and Update
B) Select the update type Overwrite
C) Select the update type Add Only
D) Ensure that the data extension contains a primary key
5. A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?
A) Use Query Activities
B) Use Drag and Drop Segmentation to create data filters
C) Use Drag and Drop Segmentation to create data filters, and the use Filter activities
D) Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A,D | Question # 5 Answer: C,D |






