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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Content Creation and Delivery | - Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization |
| Subscriber and Data Management | - Data import, segmentation, and contact management - Subscription management and preferences - Subscriber lifecycle and data extensions |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?
A. Triggered Send Managed Lists
B. Global Unsubscribe List
C. Auto Suppression List
Question 2
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
A. Import a metadata tag index for the stock art so the images are searchable
B. Configure Eastern Content Tagging to automatically tag stock art.
C. Select categories and content type from the import dropdown when importing images.
Question 3
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. Replace call-to-action with interactive Email Form
B. Make the call-to-action button that links to the feedback form bigger and with red background
C. A Salesforce Survey block called in by an AMPscript function.
Question 4
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
A. Send Classification
B. Delivery Profile
C. Sender Profile
Question 5
Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
A. Einstein Engagement Scoring
B. Einstein Messaging Insights
C. Einstein Engagement Frequency
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A |






