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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber and Data Management | - Subscription management and preferences - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management |
| Topic 2: Content Creation and Delivery | - Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization |
| Topic 3: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Topic 4: Email Marketing Best Practices | - List hygiene and engagement strategies - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) |
| Topic 5: Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
A. Use a File Drop starting source.
B. Schedule the automation to run hourly.
C. Trigger the automation via API.
Question 2
A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a listof all email addresses and domains that are verified for sending?
A. Send Classifications
B. From Address Management
C. Domain SSL Certificates
Question 3
Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.
A. In Send Classifications, delete TACO from the available classification options.
B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
C. In Send Management, add the word TACO to the Auto-Suppression Rules.
Question 4
Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
A. Einstein Engagement Scoring
B. Einstein Engagement Frequency
C. Einstein Messaging Insight
Question 5
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
A. Report Scheduling in Datorama Reports
B. File Transfer Activity in Automation Studio
C. Report Definition Activity in Automation Studio
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: B |






