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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
B. Completion actions based on email link clicks only execute once per prospect.
C. Completion actions based on image file downloads only execute once per day.
D. Completion actions based on email opens will retroactively apply if added after the email send.

Question 2

What is an automation rule?

A. A rule that automatically sends an email to all prospects in a list.
B. A rule that automatically applies an action to a prospect based on whether they match set criteria.
C. A rule that automatically creates a list of prospects based on their behavior.
D. A rule that automatically creates a new prospect record when a lead is added to Salesforce.

Question 3

A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

A. Marketing Cloud Account Engagement form handlers
B. Data.com connector
C. Marketing Cloud Account Engagement API
D. This is not possible
E. A third party tool

Question 4

Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

A. The Lead and Contact fields must have the same API name.
B. The Lead and Contact fields must have the same Salesforce field label.
C. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
D. The Marketing Cloud Account Engagement field must be a drop-down field.

Question 5

What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?

A. Administrator
B. Sales
C. Marketing
D. Sales manager

Solutions: