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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Data extensions and data relationships - Data import and management - Segmentation and list management |
| Topic 2: Content Creation and Email Message Design | 24% | - Content Builder usage - Email design and responsive rendering - Dynamic content and personalization - A/B testing and approval processes |
| Topic 3: Insights and Analytics | 14% | - Report creation and analysis - Troubleshooting delivery issues - Email performance metrics |
| Topic 4: Marketing Automation | 26% | - Journey Builder implementation - Triggered sends and scheduled sends - Automation Studio configuration |
| Topic 5: Email Marketing Best Practices | 10% | - Permission and preference management - Compliance and regulations - Deliverability principles |






